61% of customers feel they have a difficult body to size, minimizing buyers, and even when they do buy, 50% return the product due to inaccurate fit.
Users do not always scan themselves under perfect conditions: sometimes the lighting is poor, they are dressed in non-optimal clothing, or they simply do not follow the scanning instructions.
We don’t always measure things correctly. And that’s especially true when it comes to measuring for clothes. Even if you take reasonable measurements, one study indicates that customers are incorrect with their measurements ranging from -1.79 inches (4.6 cm) too small to +2.42 inches (6.5 cm) too large.
We collect product-specific data from the product detail page without any effort on your part.
We collect transactional data and categorize it by returns, unreturned, and reason for return when available, in order to accelerate the performance of our size recommendation algorithm.
